Bipasha Basu Online

Kinetic Motors is set to launch gearless scooters from its joint venture with Taiwan-based Sang Yang Motors (SYM) under the brand name Kinetic SYM — Flyte, with the first product slated to hit the market in the next one month.

The JV plans to launch two new models for India market, aimed at young college girls. It has invested Rs 15 crore for setting up this new assembly line.
“We plan to launch the first gearless scooterette from our SYM JV in six weeks, to be made at our Pithampura facility,” Kinetic Motors MD Sulajja Firodia said.

Kinetic SYM - Flyte, which would sport a price tag of around Rs 40,000, has a localisation content of 90%. The company aims to sell 2,000 units of this model per month to begin with, and gradually touch 8,000 units per month.

The new model would compete with models (100cc and below) like Scooty Pep from TVS Motors and Hero Honda Pleasure. Around 40,000 gearless scooters are sold every month in the two-wheeler market.

The second model from this JV is expected to hit the roads in the next 12 months.

Commenting on the slowdown in the sales of two-wheelers, Motwani said, “In the two-wheeler category, mainly the sales of motorcycles have taken a hit and the gearless models have not felt the impact very much as only 35% of the sales happen through finances.”

Kinetic had sold around 25,000 units of its 4-stroke models last year.

The company also plans to launch a new model, Euro, from its Italjet platform in the next two months. This is one of seven models it plans to launch in alliance with Italian two-wheeler maker Italjet.

Kinetic, which spends an average Rs 20 crore on advertising and marketing, has roped in actor Bipasha Basu as its brand ambassador for one year.